Balancing the taste deficit
What better way to help the American economy than to export more of one of our country’s best products? Saranac has begun selling to China, helped by people like Brewers Association’s Vice President Bob Pease, who recently introduced American craft beers to enthusiastic audiences and business owners in Shanghai. Bob’s visit was covered in an article by Examiner.com New York.
What made it so special? Saranac Pale Ale was one of only four brews he presented as a superior sampling from among America’s craft brewers.
Pease visited Beijing, Shanghai, Hong Kong and Shenzhen to promote American Craft Brewers with help from the US Agricultural Trade Office. He won over new fans of our favorite export with educational seminars, beer pairing dinners and hotel staff education at the Shanghai Gourmet Food Show and the Shanghai Restaurant Association. Chinese owners and beverage managers from small, independent Shanghai restaurants couldn’t get enough of the brews. Tours like this are being met with enthusiastic response as the world continues to discover the flavors and diversity of America’s small and independent craft brews.
We love doing our part to make “Made in America” a symbol of superior quality.
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