Hey Saranac, lookin' good!
Saranac is rocking a whole new look in stores this month. You’ll be transported to the open skies and breathtaking scenes of the Adirondacks when you pick up your next Saranac. We're introducing beautiful new label and package artwork for our award-winning Family of Beers. The labels feature ingredients of each handcrafted beer surrounding a scene from Saranac’s Adirondack watercolors. Throughout the background, Adirondack inspired sketches complete the look. New artwork is also featured on our new high-sided 6-pack carrier, with larger, more vivid images, a strong complement to the Saranac experience.
Our artist, John Stewart, put a lot of thought into the new designs. “My main focus in designing this packaging was to highlight the quality, depth and detail that the beer itself deserves,” said John. “The Brewery is located at the foothills of a beautiful region in New York State, the Adirondacks. This packaging almost transports you to the outdoors to enjoy a deliciously refreshing and authentic quality beer. People from this region of New York get a sentimental feel from the Adirondacks, which is what I wanted to capture for our beer drinkers near and far.”
You'll see the new look integrated into Saranac Pale Ale, our award-winning flagship beer, along with our entire line of acclaimed core brews. Also, after reading all of our Club Saranac Member feedback (over a couple of ice cold brews), we decided to change our Trail Mix to feature four beers: Saranac Pale Ale, Saranac Adirondack Lager, Saranac Black Forest and Saranac IPA. Saranac Trail Mix will continue to be available in 6-packs and 12-packs. In addition, our four seasonal 12-packs, What Ales You?, 12 Beers of Summer, 12 Beers A Falling, and 12 Beers of Winter, have been given extra attention to highlight each appropriate season. Watch for the new look on packaging for these unique Saranac beers made especially for their respective seasons.
We hope you enjoy the new designs. Cheers!