Saranac - Beer is our Craft
We're very excited to share details about our latest creation: a brand new Saranac commercial. After much planning, filming, editing, and Saranac Pale Ale (our creative juice!) it’s ready to make its debut.
Early this summer, we started thinking about all the ingredients that go into making Saranac so special. In addition to the beer itself, we love the unique place we work every day: our Brewery. Unlike any in the brewing world, it’s a sacred place to us, with a long history and a character as distinctive as Saranac itself. We thought about how amazing it would be if the walls of this historic brewhouse could talk…and our theme was born. Our new commercials (this one and more to follow) tell you what we believe these walls would say—what they’ve seen and continue to witness today—about the people, the beer and everything that goes into our delicious hand crafted brews.
We think this commercial really captures the Brewery, the beer and our brewing philosophy—to make high quality beers that are distinctive but drinkable. We produced the spot using a phenomenal new cinema-style format, referred to as HDSLR. For all you non-techies, it starts with the video output from a Canon 5D Mark II camera—this is essentially an advanced professional version in the DSLR family of cameras that many of us use to take great still shots. Now professionals are using them as an alternative to actual film. With high-end prime lenses and a few extra add ons we can capture fine details and reveal some of the true beauty of the beer and Brewery. We also exclusively used resources and talent from our home state, New York. From the filming to the music, we're supporting local and regional businesses like ours!
Without further ado, enjoy our new commercial, titled "Beer is our Craft." We hope you love it (and get a little thirsty while you’re watching, like we did). As always we’d appreciate hearing your feedback. Cheers!