Saranac - Beer is our Craft
We're very excited to share details about our latest creation: a brand new Saranac commercial. After much planning, filming, editing, and Saranac Pale Ale (our creative juice!) it’s ready to make its debut.
Early this summer, we started thinking about all the ingredients that go into making Saranac so special. In addition to the beer itself, we love the unique place we work every day: our Brewery. Unlike any in the brewing world, it’s a sacred place to us, with a long history and a character as distinctive as Saranac itself. We thought about how amazing it would be if the walls of this historic brewhouse could talk…and our theme was born. Our new commercials (this one and more to follow) tell you what we believe these walls would say—what they’ve seen and continue to witness today—about the people, the beer and everything that goes into our delicious hand crafted brews.
We think this commercial really captures the Brewery, the beer and our brewing philosophy—to make high quality beers that are distinctive but drinkable. We produced the spot using a phenomenal new cinema-style format, referred to as HDSLR. For all you non-techies, it starts with the video output from a Canon 5D Mark II camera—this is essentially an advanced professional version in the DSLR family of cameras that many of us use to take great still shots. Now professionals are using them as an alternative to actual film. With high-end prime lenses and a few extra add ons we can capture fine details and reveal some of the true beauty of the beer and Brewery. We also exclusively used resources and talent from our home state, New York. From the filming to the music, we're supporting local and regional businesses like ours!
Without further ado, enjoy our new commercial, titled "Beer is our Craft." We hope you love it (and get a little thirsty while you’re watching, like we did). As always we’d appreciate hearing your feedback. Cheers!
Lucky #7 in Craft Brewers
Yesterday, The Brewers Association, the not-for-profit trade group that tabulates production statistics for U.S. breweries, released its annual lists reporting the top 50 brewing companies in the country, based on 2009 beer sales volume.
The two lists are the Top 50 Craft Brewing Companies, comprising small and independent craft brewers, and the Top 50 Overall Brewing Companies. We are proud to announce we were ranked #7 out of 50 Top Craft Breweries and #14 out of 50 Top Overall Breweries! Cheers to YOU for drinking lots of Saranac! As always, we appreciate your support. Read the whole story...
Cheers to Craft Beer!
This weekend, the Brewers Association is hosting the Craft Brewers Conference in Chicago. Both Nick and Fred are attending this awesome event which educates the entire community of craft brewers and of course, celebrates craft beer! Every year they get excited to learn along with their fellow colleagues. The whole weekend is dedicated to their ultimate goal, brewing you great beer! For professional brewers, the Craft Brewers Conference is the number one environment in North America for concentrated, affordable brewing education and idea sharing to improve brewery quality and performance. Read more about the Craft Brewers Conference on their website!